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target audience profiling.


Profile for target audience

One of the ways Tyler communicates with his fans is through the use of e-Media, he has many social media accounts on Facebook, Instagram, Twitter and others. Twitter is a platform for Tyler to express his emotions and he posts a lot on Twitter, using all capital letters when he writes, just to further signify that Tyler is a strange character. He also has his own app called Golf Media which his fans can download for £5 each month, his app is said to be his brain in one place, shows updates on him and his whole team Odd Future.

The app gives fans updates on his tours and allows them to watch the show him and his team made entitled “Loiter Squad” where they would all take part in crazy activities, do public pranks and do comedic skits. Tyler using synergy and expanding his horizon beyond music is a good move for him as it appeals to a wider range of people, maybe if they do not particularly like his music they may like his clothing or his TV programme etc. Using e-Media is definitely a good move for Tyler also as his target audience is the younger generation of people, which all tend to use social media and have smart phones, technology and other things to communicate with, so whenever they use them they will most likely see a ridiculous post from Tyler.
Doing some deep analysis I have figured that the target market for this promotional video is for 15 – 20 year olds because the older ages listened to Tyler the creator when he was in his band so they have grown up with him whereas the youngest are just starting to understand Tyler’s style of music. From this I will create this to not only promote to outsiders but also for the fans themselves. 


 


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