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idea

I D E A                                                M U S I C                               V I D E O I had many ideas for the project , originally i was going to do a music video by its self on one song by tyler ( garden shed ) however i thought that it would not work for me mainly because i would struggle to just keep just one song , i decided to do a promotional video , i researched many music videos , even fan made ones to try and convince me to make this video , howver i wouldn't of enjoyed making , meaning that the result wouldn't be good.        ...
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introduction

I am doing a promotional video for tyler the creator on his album ' FLOWER BOY ' i will use a range of songs and transition them , it will include a range of effects but the theme is FLOWERS. Tyler Gregory Okonma, aka Tyler the Creator is a 24 year old American rapper, songwriter, record producer, musician, graphic designer, music video director and an actor. Tyler rose to his prominence as the leader and co-founder of the alternative hip hop collective Odd Future and has rapped on and produced songs for nearly every Odd Future release. It has also been stated that Tyler creates all of the artwork for the group's releases and also designs all of the groups clothing and other merchandise. After the release of his debut album Goblin in April 2011, he signed a joint venture deal for him and his label Odd Future Records, with RED Distribution and Sony Music Entertainment. His second album Wolf was met with generally positive reviews and debuted at number 3 on the US Billboar...
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target audience profiling.

Profile for target audience One of the ways Tyler communicates with his fans is through the use of e-Media, he has many social media accounts on Facebook, Instagram, Twitter and others. Twitter is a platform for Tyler to express his emotions and he posts a lot on Twitter, using all capital letters when he writes, just to further signify that Tyler is a strange character. He also has his own app called Golf Media which his fans can download for £5 each month, his app is said to be his brain in one place, shows updates on him and his whole team Odd Future. The app gives fans updates on his tours and allows them to watch the show him and his team made entitled “Loiter Squad” where they would all take part in crazy activities, do public pranks and do comedic skits. Tyler using synergy and expanding his horizon beyond music is a good move for him as it appeals to a wider range of people, maybe if they do not particularly like his music they may like his clothing or his TV pr...
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